The Science of The Authority Effect
The “Authority Effect” creates an unfair advantage, creating instant persuasion and automatic influence by quietly shouting that you’re an Expert because you’re an Author. Revered as Leaders, Authors command respect and admiration.
– Robert Cialdini, Ph.D
The Science of the “Authority Effect”
Authority causes influence and persuasion that creates Trust. People pay attention and do business with you when they Trust you. And, when you’re lacking Trust, they work with your competition. It’s that simple.