The Science of The Authority Effect

The “Authority Effect” creates an unfair advantage, creating instant persuasion and automatic influence by quietly shouting that you’re an Expert because you’re an Author. Revered as Leaders, Authors command respect and admiration.

Don’t take our word for it, listen to the scholar that wrote the book on the science of influence and persuasion.

– Robert Cialdini, Ph.D

The Science of the “Authority Effect”

Don’t take our word for it! Review the fifty years of research from scholars at universities like Yale, Stanford, and Arizona State.

Authority causes influence and persuasion that creates Trust. People pay attention and do business with you when they Trust you. And, when you’re lacking Trust, they work with your competition. It’s that simple.

The Science of the “Authority Effect”

When an ordinary person becomes an Author, they transform into an instant Authority.

Don’t take our word for it. Consider the scholar that wrote the book on the science of influence and persuasion. Dr. Robert Cialdini’s scientific research found specific principles that lead to influence. #3 is Authority.