INNOVATION
"If things aren't failing, you're not innovating enough"--Elon Musk, Tesla, SpaceX, PayPal
"Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect."--Howard Schultz, Starbucks
AUDACITY
The old Roman proverb from Virgil written Audentis Fortuna Iuvat, meaning "Audacity comes to the aid of the ones who are daring."
PREPARATION
Derived from the Latin "Amat Victoria Curam" meaning "Victory Loves Preparation."
INTEGRITY
"integrity is doing the right thing even when no one is watching." - C.S. Lewis
LOYALTY
"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."--Jeff Bezos, Amazon
TEAMWORK
“Teamwork: the fuel that allows common people to attain uncommon results.”--Andrew Carnegie